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Balance Image
Alignment Image
The logo is perfectly aligned.
https://digitalsynopsis.com/design/7-eleven-logo-lessons-uppercase-lowercase-symmetry/
Repetition image
The pattern repeats itself.
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https://joshuabolstad.com/2016/09/16/illustrator-pattern-repetition-and-proportion/
Contrast Image
Proximity
You can see the different groups.
https://mysiteauditor.com/blog/7-ways-your-website-breaks-the-law-of-proximity/
Contrast & Alignment
The image is 2 different colors and the words are aligned.
https://vwo.com/blog/crap-design-principles/
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